Brand Promise

Culturally and historically coins are a perfect way to capture important aspects of our heritage and preserve national symbols.

We believe that coins are meant to last for a very long time and that the coins we make today will become a treasure for tomorrow – hence our brand promise ‘Timeless Value’.

Coins are virtually imperishable representatives of their time and culture.  They are minted in large numbers and often travel far and wide; they are made of the hardest metals that remain intact even after being buried deep in the ground for centuries.  If every trace of a civilisation were to be wiped from the face of the earth, if every book were burned, if every computer hard drive crashed – there would still be a coin somewhere that depicted that particular civilisation’s history.  This is what we mean at the South African Mint when we talk about ‘Timeless Value’.  We believe that the coins that we make today will be there for generations to come and will tell a story about present day South Africa to the future generations.  Hence we produce our coins with dedication and passion knowing fully well the important role they will play years from now.  The value we are referring to is more than just monetary value, or the physical value contained in the rarity and longevity of the previous metal itself.  It is the value that amounts to the enrichment of our lives through the appreciation of beauty, craftsmanship and the commemoration of matters of cultural, historical and environmental importance.